Make Change Your Business Asset
The only thing permanent is change
We are constantly reminded that the world is changing. It is now a global economy and what worked before under a system of international trade may not work today. Free trade is lowering barriers between countries. The internet is allowing both big and small businesses in countries across the globe to compete for your local market.
The solution is to embrace change. No point resisting the reality of technology and ideas influencing taste and expectations. With a mobile phone you now have a computer in your hand allowing you to access information on the best ideas and tips to improve your business.
Embracing change requires a learning mindset that is excited with new ideas and avenues to greater opportunities. Imagine a flower shop in Winnipeg connecting with an orchid grower in tropical Malaysia through a web link. This link could mean a business opportunity for the Malaysian to export and for the Winnipeg flower shop to be a distributor reaching out to shops across Canada and the United States. Accepting change encourages you to seek information that allows you to calculate the risk and balance it with the rewards of taking such a risk.
Information removes uncertainty and fear. It is said that “F E A R” stands for “False Evidence Appearing Real”. Information understood leads to knowledge that guides us towards making wise decisions.
Be alert to change by getting updates on developments worldwide. Todays’ innovative idea will be overtaken by new innovation. The question is whether you remain the innovator that leads the market and maintains market share or will some other business replace your business in the market.
We have seen how a cell phone innovator in Canada could lose market share to innovation from a United States competitor. Unless fresh ideas are injected a onetime leader in innovation may find it forgotten by the market.
The advice from leaders of successful companies is to never stop learning. Never stop trying to understand new ideas and innovations in the market place. In today’s world all businesses are global. As we know, the local diner down the road has to compete with a multinational corporate food chain possibly very nearby. Fortunately the internet now allows the local diner to operate with the same advantages as a multinational. The local diner can incorporate new management ideas normally available only to big corporations by accessing information available through the internet and utilizing the advice of a business consultant to work out an effective marketing strategy.
Just hoping that things will get better is no substitute for developing an effective business plan based on market knowledge and facts.
Adapting to change may not be easy. We all tend to get comfortable with things we are familiar with. However, while it is important to conserve what is good we do also need to keep pace with change and keep moving forward with fresh ideas and new knowledge. The law of nature demands that we understand the changes in our environment and to adapt in order to survive and to thrive.
So embrace change and enjoy the learning process.
International Business Consultant
Your connection to global markets!
Winnipeg, Manitoba, Canada, North America
The geographical centre of the world’s largest market!
