Succeed by delivering with passion
Create happy customer experiences
Succeeding in business requires commitment and consistent delivery of a positive experience for your customers. With so many smart phones in the market how do customers choose the right one? If price is not the object they tend to pick the one that delights in look, feel and ease of use. The smart phone that stands out from the rest is often the one that adds a positive experience to the customers life. The secret ingredient that would have gone into the making of such a phone would have been passion.
It is passion that drives us to attain excellence in what we create and deliver.
Do what you love and the passion to achieve excellence will come across and touch the heart of your customers. Such customers will very gladly pay you a compliment and the price you ask. Business succeeds best with satisfied paying customers. These are the type of customers who will become advocates of your product or service.
I still do tell people about the delicious clam chowder I had at a little café on Granville Island in Vancouver, British Columbia 5 years ago! That is the kind of free advertising you want to have spreading around. Every satisfied customer is a promoter of your business.
Remember to sell an experience. People will always remember how you made them feel. Strive to always make them feel good. They will come back for more of that positive experience.
Many a café succeeds by giving regular customers a daily experience of a moment in paradise! Yes! It may be the fancy cappuccino that first draws them in. But on most mornings rushing to work all they may have is 30 seconds to pick up a cup of regular coffee before continuing on to work.
As the coffee is being filled, for a brief moment they may close their eyes and inhale the aroma of the coffee being served up. At that moment the aroma may transport them to the top of a mountain with a panoramic view of the ocean. Ah! Yes! A moment in paradise. That experience of a moment in paradise may be what really draws the customer back to the café day after day.
A passionate café owner will strive to serve that perfect cup of coffee every time. My daily morning cup of paradise comes from freshly ground fair trade organic coffee roasted just right.
So serve up passion and let your business succeed with happy customers.
International Business Consultant
Your connection to global markets!
Winnipeg, Manitoba, Canada, North America
The geographical centre of the world’s largest market!
