Biz Strategy

Cultivating An Attitude For Business Success

Positive motivators are the key to staying focused

To succeed in business you need a Business Plan and an Action Agenda that takes you towards your business goals. Staying focused on the Action Agenda is the key to success.

F O C U S is said to stand for “Follow One Course Until Successful”

Sounds simple! Yet too many business individuals get distracted by flavors of the moment put before them by others having a different agenda. It is a good idea to seize an opportunity that arises unexpectedly provided it fits into your business plan.

We may join networking groups and trade organisations and get involved in projects of the group. This is a good thing provided that these projects support your business plan or acts to motivate you to work harder at your business.

Working with a Business Consultant can improve your results. Two heads are better than one. Having a sounding board that allows you to get alternative views and a better perspective is an excellent idea.

To motivate and keep you on target with schedules it is good to have a consultant who encourages you to stick to your timetable. The best leaders are those who have consultants who keep them motivated and who themselves keep the team motivated to stick to the Action Agenda.  

Delegating administrative and management functions allows business leaders to spend more time on strategy development and leadership action. Work with specialist to develop your marketing strategy and brand value. This can transform just another player in the market into a business that leads, dominates or even creates a market.

Intelligent phones did not only capture market share of the mobile phone market but did also create two new markets. Intelligent phones are reshaping how consumers buy music and access the internet. Now we have one device that can act as our mobile phone, music player and personal computer.

Allow your successes to motivate you. Make a list of all your achievements. Analyse how you succeeded in the past. List down the facts that support your belief as to why you will succeed on your present venture. Remember, knowledge is power and the more information you have of the market and the global realities that impact on your target market the greater your possibility of success.

Seeking information is critical to success. Information well analysed can help you gain insights that could excite you to act promptly in order to succeed. Timing is everything when it comes to seizing business opportunities.

Seize the day!

Siddha Param

International Business Consultant

www.worldwidebusinessconnection.com 

Your connection to global markets!

Winnipeg, Manitoba, Canada, North America

The geographical centre of the world’s largest market!

Biz Strategy

Questions To Ask For Business Growth
Getting better market knowledge

Is your business operating at optimum potential?

Is your business worth the time you are investing in it?

A fantastic business should be one that excites both you and your customers. It should add a sparkle to your eyes and create a sense of satisfaction in your customers. If yours is a high end luxury product or service the customer should feel it is worth every dollar paid. If it is a budget product or service the customers feeling has to be good value for money. Either way the base customer emotion should be, “what a bargain”.  Equally important is your genuine appreciation of having delivered on your promise to the customer.

A happy customer can very quickly become your client and advocate who promotes’ your product or service through social endorsement and recommendations to family, friends and the wider community. There is no better advertisement that that of a genuinely satisfied customer. Money cannot buy you that. You will have to earn the support of your customer advocate not through marketing campaigns but through actually delivery on the promised quality and experience. It is critical that you ask the question, “Am I succeeding on this front?”

So, how do you find such customers? To avoid trial and error of feedback after sales, conduct market research and surveys as to the potential market that exists for your offerings. Do people want what you are offering? Do you need to modify your offering? Get feedback from both the physical and virtual market. Either way you will need to get feedback from authoritative sources and potential customers. With this preliminary data you may want to test market your product or services and obtain the subsequent feedback.

Giving free samples or demonstrations in return for feedback is another way to obtain information that can help you plan your marketing and pricing strategy.

The biggest fear in doing preliminary surveys is the concern that somebody else may steal your idea. You can utilize intellectual property protection to a certain extent. However, it is more important to identify a market rather than to allow the fear of losing the possible market to some other business to prevent you from conducting such a survey.

At the stage of conducting a preliminary survey there is no real market to lose.  A potential competitor may not necessarily have the same quality of skills, knowledge, commitment and resources that you and your team may have.

A survey might help you understand why others may have failed previously. It is cheaper to learn from the mistakes of others. In many areas of business we find competitors vying for what appears to be the same market. But very often we also find one business that appears to have a commanding share of the market way ahead of the other businesses in the market place. This very often is because such market leaders tend to be responsive to the evolving market demands. Hence we see fast food chains adding fresh fruits and salads to the menu alongside processed foods. This reflects the growing consciousness amongst the wider population of the link between nutrition and health.

Very often success comes not just from having a good product or superior service but additionally from having the right vision and drive to succeed combined with facts regarding market realities as the foundation of your business strategy and plan of action.

Siddha Param

International Business Consultant

www.worldwidebusinessconnection.com

Your connection to global markets!

Winnipeg, Manitoba, Canada, North America

The geographical centre of the world’s largest market!