Wednesday, July 13, 2005

CONTROL your ASSETS

Preparing Wills & Trust

Do you have a will?


Have you created a trust for your property and assets?

Have you signed any guarantees or documents that expose family property or assets to RISK?

Wills
By making a Will you shall have the ability to decide on how your money, possessions and property are to be divided after your death. A Will also allows you to provide for the care and well-being of children and/or other dependants.

Making a Will enables you to:

Choose just how your property and assets will be distributed after your death.

Appoint a person you know and trust to act as the executor of your estate.

Donate specific things or articles to relatives, friends or charities.

Nominate guardians for any children who may not have reached the age of majority at the time of your death.

Trusts
Trust instruments are generally created to provide for the continuing needs of a spouse, children, grandchildren and/or other dependant relatives.

Siddha Param
Corporate Consultant

siddhanet@yahoo.co.uk


Thursday, July 07, 2005

Maximising The Profit Potential Of Your Intellectual Assets


Protect and capitalize on your Branding and Intellectual property.

BRANDING

To maximise the potential of your brand name, a clear branding strategy is essential.
Step 1 Identify the businesses intellectual assets.
Step 2 Protect these intellectual assets utilizing the law.
Step 3 Exploit the commercial advantage of your intellectual asset through:
- Licensing;
- Merchandising; and,
- Franchising
in the local and global markets.

The success of a strong brand requires a policy for safeguarding the intellectual asset, dealing with brand disputes and parallel imports.

PROTECTING INTELLECTUAL PROPERTY

Intellectual Property Rights include:
- Inventions;
- Designs;
- A company or business name or trading name;
- A logo;
- Brand name;
- Marketing material;
- Content or design of a Web site, domain names, software; and,
- Content of documents or databases.

Protecting these assets could protect a competitive edge which a business has gained, or could maximise the asset value of the business. This could contribute towards raising financial capital more easily.

Siddha Param,
Corporate Consultant

Wednesday, July 06, 2005


A sun set is a sun rise at another place in the world.
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