Biz Strategy

Succeed by delivering with passion

Create happy customer experiences

Do what you are passionate about

Succeeding in business requires commitment and consistent delivery of a positive experience for your customers. With so many smart phones in the market how do customers choose the right one? If price is not the object they tend to pick the one that delights in look, feel and ease of use. The smart phone that stands out from the rest is often the one that adds a positive experience to the customers life. The secret ingredient that would have gone into the making of such a phone would have been passion.

 It is passion that drives us to attain excellence in what we create and deliver.

Do what you love and the passion to achieve excellence will come across and touch the heart of your customers. Such customers will very gladly pay you a compliment and the price you ask. Business succeeds best with satisfied paying customers. These are the type of customers who will become advocates of your product or service.

Sell A Positive Experience

I still do tell people about the delicious clam chowder I had at a little café on Granville Island in Vancouver, British Columbia 5 years ago! That is the kind of free advertising you want to have spreading around. Every satisfied customer is a promoter of your business.     

Remember to sell an experience. People will always remember how you made them feel. Strive to always make them feel good. They will come back for more of that positive experience.

Create A Moment In Paradise

Many a café succeeds by giving regular customers a daily experience of a moment in paradise! Yes! It may be the fancy cappuccino that first draws them in. But on most mornings rushing to work all they may have is 30 seconds to pick up a cup of regular coffee before continuing on to work.

As the coffee is being filled, for a brief moment they may close their eyes and inhale the aroma of the coffee being served up. At that moment the aroma may transport them to the top of a mountain with a panoramic view of the ocean. Ah! Yes! A moment in paradise. That experience of a moment in paradise may be what really draws the customer back to the café day after day.

A passionate café owner will strive to serve that perfect cup of coffee every time. My daily morning cup of paradise comes from freshly ground fair trade organic coffee roasted just right.

So serve up passion and let your business succeed with happy customers.

Siddha Param

International Business Consultant

www.worldwidebusinessconnection.com

Your connection to global markets!

Winnipeg, Manitoba, Canada, North America

The geographical centre of the world’s largest market!

Biz Strategy

Competitive Advantage In Customer Service 
Learning winning lessons from your customers

You may not be able to compete with global supermarket chains on pricing and range of products but you can compete on the quality of personal service. This advice holds true for all businesses ranging from a local retail store to a chain of stores worldwide.

The big stores tend to focus on business efficiency in order to deliver based on a template for response to generalized customer demographics. This allows smaller businesses focusing on delivering to individual customer needs to have an edge that allows them to turn a profit.

Learn from feed back given free by unhappy customers. These customers provide a real-life case study that allows you to learn and improve service. Very often the customer who is complaining will also provide the solution.

Recently I drove into a tropical beachfront resort in South East Asia. It was part of a chain of hotels worldwide. The beautifully landscaped garden leading to the sandy beach was so inviting. A walk on the beach rewarded me with one of natures’ wonders. Hundreds of tiny crabs appeared from little holes in the sand by the waters’ edge where waves gently lapped onto the beach. The sudden click of my camera scared these little creatures that at the blink of an eye disappeared into the little holes on the beach in unison.

A couple of drinks at the beach front bar and we were ready to head up to the hotel room for a shower before dinner. The room was well designed and pleasant. After the shower the spell of a relaxing evening in our tropical paradise retreat ended when upon pulling off the covers on the bed I discovered the bed sheet was stained and had strangers hair all over. It was obvious that the sheets were old and unclean. Housekeeping had to go through about six sheets to find one that was clean enough to sleep on. The next morning as a customer I complained that if only they had provided fresh clean bed sheets I would have ranked this hotel as having world class service.

Unfortunately several hours after checking out all I got was a call from a manager saying they would upgrade me to a bigger room next time. The point had been missed. The hotel management had failed to learn from this experience. All they had to do was to focus on cleanliness and hygiene immediately providing clean new bed sheets. Now all that a small bed and breakfast nearby has to do is to provide rooms that are spotless with clean bed sheets and they would succeed in gaining customers at the expense of this beachfront resort.

It is not the size of your store but the quality of service that gives an edge to the small and medium sized businesses worldwide. With the advice of a business consultant you can prepare a business plan and a marketing strategy that carves out a profitable niche for your business within the community you serve.

A little boutique Inn in Winnipeg comes to mind where the restaurant has a chef who takes it as a challenge to use only fresh ingredients to satisfy the needs of customers with allergies to artificial colorings, flavorings and preservatives in foods. He succeeds every time in creating a delicious gourmet experience that makes this Inn an attractive place to stay on your travel across the North American prairies.   

Business success always comes from satisfying your customers needs. These are the people who pay your bills and make your business profitable. Treat them well always.

Siddha Param
International Business Consultant
www.worldwidebusinessconnection.com
Your connection to global markets!

Winnipeg, Manitoba, Canada, North America
The geographical centre of the world’s largest market.