A 2 DAY BUSINESS PLANNING SIMULATION EXERCISE
50 Ways to sell coffee
Make money with your knowledge and expertise of coffee.
It’s a popular beverage and there is a large (and growing) market
A lot of hard work and effort involved. There are no shortcuts to get-rich-quick
Brainstorm with your team to:
Prepare a Business Plan for a “concept” to sell coffeeYour coffee business concept should take into account
1. Design, ambiance, crockery etc
2. Coffee shop menu and other extra offerings
3. Customer experience and expectations in your target market
4. Your desired brand image and the niche market you wish to serve
5. You might need a permit and ensure compliance with local food laws
6. With a good strategy, you can have passive income or own a full-time business
7. Set up a website, choose a domain name and hosting, digital networking & marketing
8. Business model – for OR not for profit; cooperative OR corporation; franchise, multi-branch OR stand-alone?
Get Started on Your Business Plan – for a value investor
Entrepreneurship Workshop
Do a SWOT Analysis of your Business Plan
1. What is your business about?
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2. Who do I pay to get the job done? (Management & Team Bio)
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3. How does this business work? (Operations/User Experience)
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4. Where does this business belong? (Marketplace)
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5. Why is no other business doing thisdone? (Competition)
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6. How soon will investors know if it will make or lose their money? (To market strategy/road map)
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7. How much money is needed and for what? (Revenue)
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8. How much is needed to start the business? (The Ask)
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What is your Unique Value Proposition
1. Develop a cohesive concept from logo to layout and coffee quality
Some ideas to consider for your coffee business.
1. Sell Coffee Online
Flexible and easy to scale, build your brand, include coffee bags for single cup brewing just like tea bags2. Start A Coffee Blog Or Coffee Gear Review Website
Share knowledge of coffee, recipes, or ideas; make recommendations; and help readers pick coffees from advertisers3. Start A Coffee Cart
Brew a stunning cup of coffee; a great low cost mobile business at a busy location;
4. Roast And Sell Coffee Beans
Tap into demand for artisanal coffee roasters; coffee roasting which can be run online or offline through a catalogue
5. Get Into Coffee Dropshipping Business
Dropshipping online store where you (the seller) don’t maintain an active inventory or ship orders to consumers. Instead, you work with a manufacturer/roaster; forward orders to this supplier and they ship it directly to the customer; have a “white label” service which essentially means the supplier will put your business & logo on the packaging.
6. Sell Coffee Equipment And Trinkets
An online coffee-related business can sell coffee and related equipment and trinkets7. Start A Coffee Podcast
Many people keep up with their interests through podcasts; share your knowledge of coffee brewing, equipment, and current trends; make it entertaining
8. Coffee And Flower Shop
Flowers are usually popular for events such as Valentines, birthdays, weddings, but coffee can be all year round
9. Coffee And Garden Nursery
Plants may be seasonal but it is great to enjoy coffee in an indoor garden all year round where you can have talks on indoor gardening
10. Coffee And Computer Repair
Customers and repair computers or get computing lessons or tips on how to use their technology while enjoying coffee and pastries11. Coffee And Hair Salon
Good coffee is a great way to widen your customer base
12. Coffee & Cosmetics Shop
Pamper clients with body care and delicious coffee13. Coffee And Bike Repair
Build a community of biking enthusiast with coffee to keep them chatting
14. Coffee And Laundromat
Make waiting for the washing to get done more interesting with coffee
15. Coffee And Shared Workspaces
For the freelancers looking for a place to do business and enjoy coffee .
16. Coffee And Children’s Indoor Play Gym
Parents can hang-out with other parents while their children enjoy activities.17. Coffee And Fly Fishing Store
Everything for fishing and coffee too
18. Coffee And Photography Studio
Have photograph exhibitions, develop photos and give tips for photography over coffee 19. Coffee And Print Station
Have a coffee bar where people can come and get their printing done
20. Coffee And Bookstore
Coffee naturally goes with books21. Coffee And Comic Book Store
Capture a particular demographics of coffee lovers
22. Coffee And Gaming Café
After the games it is just right to hangout with coffee and a meal
23. Coffee And Music Store
A retro vinyl record store and books and magazines on music go well with coffee and good store music
24. Coffee And Financial Services
Coffee relaxes clients seeking financial advice25. Coffee And Art Gallery
Beautiful paints go with gourmet coffee
26. Coffee And Souvenir Shop
Great for tourist areas
27. Coffee And Newspaper Stand
Catch the morning grab and go crowd with coffee and sandwiches and more
28. Coffee And Indie Boutique
Create a relaxed atmosphere where customers and appreciate the clothing and shop at leisure
29. Coffee And Lingerie
Keep the partner happy while the lady does her shopping
30. Coffee And Pet Grooming
Get pets groomed while owners enjoy coffee and have special pet treats too.31. Coffee And Pet Shop
This also a great place for owners to come and enjoy with their pets and to buy pet food for them
32. Coffee And Vet Clinic
Help pet owners worry less while their companions are being attended to.33. Coffee And Language School
Those who are early for class or need to stay awhile with homework as well as Parents who drop off their children can all enjoy a place to sit, relax and spend time waiting comfortably.
34. Coffee & Tattoo Parlour
Provide a relaxing place for customers to discuss designs and the art work before or after a tattoo session
35. Coffee And Watch Store
A relaxed customer will spend more time exploring the different makes of watches and clocks on sale.
36. Coffee And Antique Store
Take them back to a nostalgic trip of things of old with bold coffee and traditional treats
37. Coffee And Furniture Store
Let customers tryout the furniture over a drink and meal
38. Coffee And Hobby Store
Let the creative juices flow over crafts and craft coffee
39. Coffee And Pottery Shop & School
Serve up coffee in uniquely designed crockery made in the store
40. Coffee And Board Games Café
Create a total experience of fun and games with great coffee and pastries
41. Coffee And Knitting Shop With Group Socials
Create knitting socials where you sell everything knitting with coffee42. Coffee And Wine Shop
Draw them in the day with coffee and in the evening with wine
43. Coffee And Kites
A coffee shop that sells beautifully designed kites is a feast for the eyes
44. Coffee And Cigars
Create rooms for pleasure and relaxation for your customers
45. Coffee And Lamps
A show room café for relaxed shopping for lamps
46. Coffee And Real Estate Office
A cozy ambiance for discussing homes for sale
47. Coffee And Shoe Store
Style and fashion go well with gourmet coffee
48. Coffee And Musical Instruments
For the artistic community a great place for all things music
49. Coffee And New Age Store
Meditation, yoga and all accessories sold in a café setting
50. Coffee And Sports Stores
For the fitness and sports community a store to hangout inRULES OF THE EXERCISE
YOU MAY
1. Take the “stone soup” approach
– coffee is just the 1st ingredient for a conversation on what else can we sell to generate profit.
OR
2. Forget the “stone soup”
– Let’s just start some other business which we have more knowledge about.
The Stone Soup
A traveler comes to a village, carrying an empty cooking pot. The villagers are unwilling to share their food stores with the hungry traveler. The traveler fills the pot with water from a nearby stream. He drops a stone in it, and places it over a fire. A villager becomes curious and asks what is he is doing.
The traveler says, he is making a very tasty "stone soup" and he is happy to share this with the villager. But the soup needs a little something extra to improve the flavour. The villager offers a few carrots, which is added to the soup. Another villager walks by, inquiring about the pot, and the traveler again mentions his stone soup which has not reached its full potential. The villager offers a little bit of seasoning. Then, more and more villagers walk by, each offering another ingredient. Finally, the traveler discreetly removes the (inedible) stone from the pot, and a delicious and nourishing pot of soup is enjoyed by the traveler and all the villagers.
MORAL of the story: When we share (ideas) we often can create something better.
