Maximising The Profit Potential Of Your Intellectual Assets
Protect and capitalize on your Branding and Intellectual property.
Protect and capitalize on your Branding and Intellectual property.
BRANDING
To maximise the potential of your brand name, a clear branding strategy is essential.
Step 1 Identify the businesses intellectual assets.
Step 2 Protect these intellectual assets utilizing the law.
Step 3 Exploit the commercial advantage of your intellectual asset through:
- Licensing;
- Merchandising; and,
- Franchising
in the local and global markets.
The success of a strong brand requires a policy for safeguarding the intellectual asset, dealing with brand disputes and parallel imports.
PROTECTING INTELLECTUAL PROPERTY
Intellectual Property Rights include:
- Inventions;
- Designs;
- A company or business name or trading name;
- A logo;
- Brand name;
- Marketing material;
- Content or design of a Web site, domain names, software; and,
- Content of documents or databases.
Protecting these assets could protect a competitive edge which a business has gained, or could maximise the asset value of the business. This could contribute towards raising financial capital more easily.
Siddha Param,
Corporate Consultant
