Business Strategy

Canada's Asia Pacific Gateway                                                           
An opportunity for business champions.

Canada is an affluent, multi-cultural high-technology industrial society with a trillion dollar economy which resembles the US in its market-oriented economic system, pattern of production, and affluent living standards.

With abundant natural resources, a highly skilled work force, and capital resources, Canada is seen to have sound economic prospects.

Vancouver on the Pacific West Coast has a dynamic and diversified economy. In 1989 Vancouver approved a USD1.7 billion development by Hong Kong billionaire Li Ka-shing. The waterfront project for the site of the 1986 World's Fair has transformed the skyline of the city. For the vibrant economies of the Asia-Pacific Vancouver acts as a gateway to the worlds’ largest market, North America.

Winnipeg located in the geographical Centre of Canada facilitates efficient transportation and distribution to all North American time zones. It has one of the lowest overall business costs of major North American cities.
Amongst the G8 countries Canada ranks first for; best overall quality of life, a land of equal opportunities, lowest cost of living, safest place to live, and, best human development

Canada wants skilled and professional individuals from all over the world. There is a recognition that the Canadian society is "aging", hence the need for talent from outside Canada.

The opportunities for business investment in Canada remain great with its’ North America Free Trade ties to the United States of America and Mexico enhancing its’ links to the Asia Pacific Economies.

Siddha Param

http://worldwidebusinessconnection.com/index.htm

Business Strategy

The Crumbling Worldwide Wall
How global traders scale local market barriers

“All in all it’s just another brick in the wall” … as the lyrics of the Pink Floyd song goes, walls are built one brick at a time. The Berlin wall came down on 911 (9th November) symbolizing the advent of global free trade. So, all this talk brick by brick of rhetoric on buying local to save the local economy; will only result in a trade wall keeping out the wealth of the global market from local economies.

As both domestic and global markets contract, the marketing strategy should be, to carve out a niche in the wider global economy so that the net effect will be more trade and bigger profits. For many countries worldwide, the year 2008 has seen both exports and imports down. Companies that can transcend protectionist tendencies will find global trade the logical way to ensure growth.

“Buy a made in Asia $99 DVD player instead of an imported ‘high tech’ $999 one”, so the rhetoric goes. Are the European Union, North America and Japan creating a technology trade barrier by insisting on environmental and safety standards that require more sophisticated technological innovation? The simple answer is there is a market for both the latest in technological advancement which will cost more and for the lower priced old technology version of the product. If we let the global market sort it out, we will find in all countries of the world consumers who can afford the particular product depending on the economic niche the product appeals to. So, targeting the right niche globally is a strategy worth exploring.

Visit any North American departmental store and you will find products made in China. The consumer is more focused on fulfilling his or her needs and desires rather that staying focused on brand loyalty. The brand is more a convenience for identifying function and quality assurance. This allows new innovative products from smaller companies to find a niche in the consumer market.

Look at the iPod phenomena. It has been more of an individual, Steve Jobs and his innovation team rather then brand Apple that made it a success. This, suggest that a single product capturing the imagination of the consumer can come to dominate a new niche in the market. The same can be said for the Canadian Blackberry mobile phone.

A product when promoted through an effective supply chain can deliver to consumers worldwide at prices that translate into strong sales. An interesting case of global expansion is the Japanese clothing brand UNIQLO which started operations in 1984. Their strategy has been, to offer high quality casual wear at relatively low prices. The company benefited from the boom across Japan in 1998. A fall in revenue after this period was arrested with an expansion of women’s wear products. Subsequently, the company expanded across Japan and internationally into the United Kingdom, the United States, and China and now, with the current global economic slow down expansion continues into other Asian and East European markets.

The lessons we learn from such companies include the importance of investment into research and development of markets worldwide in order to ensure that products are tailored to local taste. The idea is to go global by serving local needs and demands. Small and medium sized industries can take advantage of market data and statistics available through government agency websites at national, provincial and city levels of target countries. A virtual business networking site can connect businesses worldwide and provide links to such government agencies through a web of connections.

Test marketing a product in the right city before expanding into the rest of the country makes perfect sense. Market studies as to which city to be selected for initial entry and which cities are to be considered as trend cities for subsequent expansion will allow for a natural growth of market share.

Quality assurance is another factor in building market acceptance. Being transparent as to how quality control is maintained in the form of insistence on quality ingredients and safe production processes is critical in creating confidence. If production is located in a third country then the systems put in place and information on the competency of employees need to be made as transparent as possible.

Having your own signature store or an established retail departmental store as your distributor in an established market such as Canada, Europe or the United States can establish consumer confidence better than any brochure or sales presentation of success in a developing economy. It is time to do the market research to expand your market share and increase sales by going global.

Siddha Param

http://worldwidebusinessconnection.com/

Business Strategy

Business Planning In An Uncertain Economy

Advantages of integrating continuing learning into the matrix

If GM could get it so wrong for so long then what chance do other businesses have in uncertain times? It is now a global economy and an increasingly borderless world for trade. We therefore have to expect that there will be suppliers of goods and providers of services who will trade worldwide. Increasingly, it is quality and value for money that is shaping markets more then loyalty to traditional national brands. Understanding what the consumer truly wants is critical to strategic business planning.

The business that better understands more of the variables that go into shaping consumer demand will be the one to pull ahead and over-take the competition out there. It has always been the team with the better strategy that wins.

It is therefore critical for a winning business plan to include a process for acquiring market information for analysis as to changing economic conditions. The business plan must set out a mechanism for processing this information into useful knowledge that can be utilized to make decisions on whether the product or service offered meets consumer demand, needs to evolve or be abandoned. Built into the plan must be a strategy for learning from both success and failure that can be fed into future product or service innovation and evolution.

A successful business plan must therefore include a strategy to identify a winning product or service as well as a framework for learning from market responses and an ability to innovate to win based on lessons learnt from such responses.

It is important to appreciate at the planning stage that since there is uncertainty in the economy, forecasting what will be the market response cannot be done accurately. In other words the planners have to recognize that they will have to be constantly learning and reworking cost and sales figures as the plan is implemented. This is the continuing life long learning component that must be an integral part of the business planning matrix. The plan should be, to learn and innovate very quickly at a sustainable cost in order to turn a profit at the end of the process. To do this the learning process must help the business evaluate risk and take advantage of business opportunities that emerge.

In many ways this approach to business planning requires applying the mind set of entrepreneurship as opposed to a more business management approach of doing a market study, coming up with a marketing and financial plan with a profit forecast prior to implementation which is based on fixed assumptions with no changing of horses in mid stream. Entrepreneurs know that you have to innovate as you go along implementing a plan because you never know how deep the water is until you get your feet wet and success comes from a willingness to learn on the job.

In uncertain economic conditions a business cannot afford to make too many costly mistakes as markets shrink and the cost of financing increases. Many of the assumptions in a booming economy such as easy access to funding based on reputation and past performance disappear. Past profits may have been based on failures being paid for with cheap funding made available based on projected sales figures calculated on an assumption that market conditions will remain the same. Prediction of impending global economic uncertainty may have been ignored.

Too often, when good times come, behavior changes and too many in business come to believe it will never end. Too much money is spent on expensive lessons and little is learnt about how the profits are actually being achieved.

The key to business success in uncertain times is to create a business strategy unit which will learn lessons from the information generated from the implementation process in a cost effective manner in a very short time frame which can then be fed into innovation that allows the implementers to adapt to the changes on the ground. This approach to planning recognizes that the plan is not based on complete knowledge as not all the information variables are available at any given time of decision making.

Hence, there must be a recognition that figures have to be constantly recalculated and decisions modified with a recognition that all financial targets are approximations. There must also be an exit strategy built into the business plan that indicates when and how a project should be abandoned to avoid excessive losses and how the knowledge acquired in the implementation process can be utilized for a new venture.

Whether GM evolves into Green Motors or a Genetic Mutation that gives us new innovations in transportation will depend on the lessons that come out of the business restructuring plan now underway.

Perhaps the lesson all businesses can learn from the current economic uncertainty is, how to prioritize wants and recognize business needs.

Siddha Param
http://worldwidebusinessconnection.com/events.htm