Business Enterprise and the Social Environment
Connecting with consumers in your community
All successful businesses serve the needs of the community in which they operate.
By interacting with the local community a business can build trust and encourage visits by individuals who become loyal customers.
The idea of providing performance space in a cafe to local talent for FREE performances that draw in a crowd is an excelent idea. In search of a blend of good "breakfast tea" to compliment my fair trade coffee collection I came across a tea place that has succeeded in becoming a Friday evening "family venue" for music performances over a cup of tea or coffee with pastries. This has encouraged sales of packets of tea infusions to those who just dropped in for some entertainment.
These events now create a buzz of conversation on local musical talent in the community, establishing a venue to meet, socialize and enjoy local musical performances over a cuppa.
A community service project that compliments your business is a great way to build a loyal consumer group. Your loyal consumers are the ones who promote your events and products through word of mouth to family, friends and colleagues at work.
The added good news is, being a successful business that draws in the crowd very often attracts other successful businesses into the neighborhood. These businesses can stimulate the local economy creating human and financial profit for both businesses and the local community.
Community service by businesses does pay in the long term.
Create your community event and enjoy success.
International Business Consultant
Winnipeg, Manitoba, CANADA
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